The Chancellor Hotel has more reviews than the top 4 hotels combined and more 4 & 5 dot (the highest) scores from guests than they all do together. The second highest reviewed hotel only has 800 reviews.
Our reviews are all real from members of TripAdvisor that use the site to find us and go back and tell how it was. Our high ranking is a result of happy guests that did their research and selected a hotel that they enjoyed. We are a very nice hotel for what we are, but what we are is not for everyone. Most of our bad reviews are from people that did not use the site before booking us, but used it to slam us because they made a bad hotel choice through poor or no research. Back in the olden days, people used travel agents for hotel bookings and the hotel selection was often based on the agent's advice. Today, people do their own travel planning on the Internet, and poor hotel choices can not be blamed on the travel agent. As far as I am concerned, if someone doesn't like their hotel (aside from being dirty or service issues) that is their fault, not the hotel's. In the age of the Internet, it's buyer beware.
So do your research and select the right hotel and post a great review. That way, everyone wins.